Inspire & Build is a brand-wide initiative from DivaDance, the national dance franchise known for its inclusive, empowering, and confidence-boosting dance experiences. This initiative extends the brand’s mission beyond the studio, aiming to inspire confidence and build community in everyday life. Sponsored by Hims & Hers, the microsite serves as a hub for driving engagement and form submissions tied to this broader campaign. I designed and built the Inspire & Build site from the ground up, focusing on a clean, modern layout that reflects DivaDance’s fun, empowering energy while maintaining clarity and ease of navigation. To elevate the experience, I integrated GSAP animations for smooth transitions and engaging movement throughout the pages. The client’s main KPI was driving traffic to partner links and encouraging submissions through a custom form and CTA buttons. User flow and call-to-action strategy was refined, creating a seamless, visually dynamic platform that aligned with both the campaign’s goals and DivaDance’s vibrant brand identity.